LitFuse

Corey, thanks for posting a link to the Gibbons et al paper on  linking science to policy makers. The suggestions by Gibbons et al are spot on. Policy makers operate in short time frames and must take into account much more information than just that of science. For example, people often say “why doesn’t someone just fix the Murray Darling Basin”? We know that the science says that the ecological systems need more water. But policy makers are not just getting information from ecologists. They are also getting information from rural psychologists telling them that there is widespread depression and even suicides. Economists tell them that whole economies are collapsing. Political advisers are telling them that local communities need to be appeased. Local, regional and global industries are lobbying hard to survive. Media players may emphasise certain problems that shift community perceptions and make it difficult to get community support for certain actions.

The reason we have a political process is to try to balance all of this information and all of these needs. You will never be able to model it perfectly and come up with THE right answer. We live in a political system where all ideas are contestable, even ideas based on very sound science. This is a good thing. Whenever communities have vested all knowledge and power in a few people – disaster has always ensued.

If scientists want to be influential in this world, they must be:

1. Very honest about what the science says. As we can see from the climate change debate, it does not help the cause of putting across a credible message on science when the results are exaggerated to try and build support for a particular cause. Let the truth tell its own story. In the end civilisations rise and fall on the political process. There is not much you can do to change that. Go along for the ride.

2. Very vocal about what the science says, but more circumspect about what the response should be. Scientists can appear arrogant when they presume that they know the right response. It is important to suggest policy responses and explain what you think the implications are of different approaches, but stick to your knitting and talk about what you know about most of all – the science.

3. Tell your story. People love stories, which is why singing contests, sport, soap operas and crime shows are more popular than shows about science. If you want to reach more people, put a story around what you are trying to say. Corey’s blog-post on  how frogs were disappearing because of the global appetite for frogs legs went viral because it was a interesting story. And the science message got out as a result. Some scientists  complain to me that this is “spin”. True, but not in the sense that you are trying to deceive someone, just that you are trying to get them interested. You are showing respect to your audience by “spinning” the message in an interesting way.

4. I need to hear it at least seven times before I’ve heard it. Putting out one media release, or one article or one presentation and thinking that you’ve done the job of communicating is delusional. Good communicators get their message out lots of times in lots of different ways. When your audience has heard the message so many times they are getting sick of it, (think Kevin Rudd and “working families” or Tony Abbot and “great big Labor tax”) they have finally heard it.

5. Maintain patience and pressure. It is sometimes frustrating that no action occurs even when you think it is obvious that it should. Don’t burn your bridges by taking it out on policy makers in government. You may need to work with them for many years to come, and they are likely to get more powerful over time, not less.  But on the other hand, don’t let up the pressure. Maintain a professional tone to your discussions and presentations in the media. In the end, you will mostly be respected if you keep telling the story about the science. And policy makers can be just as frustrated as you about the lack of action as you are, even if they are not allowed to show it.

I’ll finish this post with a quote from Machievelli, one of the great thinkers on political science, said that “… nothing is more difficult than to introduce a new order. Because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders in those who may do well under the new…”

True

Written by Paul Dalby on 2 February 2010